Bobby Pinero | 13 Dec 2023 | 5 min read
What a year. We embraced AI. We reimagined BI. We waved freemium goodbye. And as the cliché goes, we're only just getting started.…
Chris Burgner | 5 Dec 2023 | 5 min read
We start by breaking the business down by Go-to-Market (“GTM”) motion – Self Serve vs. Sales. And splitting each by New vs. Existing business.…
Ben McRedmond | 27 Nov 2023 | 4 min read
My principles for shipping fast and protecting momentum developed over ~12 years of building software.…
Matt Hodges | 14 Nov 2023 | 6 min read
If you don't know where you want to go, how on earth do you know how you'll get there? And if you don't know, don't expect your team to know either.…
Chris Burgner | 7 Nov 2023 | 9 min read
It's hard to get your metrics right. It's more challenging when you're starting from scratch. I learned the hard way. I'm writing this so you don't have to. One year in Joining…
Bobby Pinero | 31 Oct 2023 | 4 min read
The explosion of data tooling over the past decade led to a lot of innovation but also a ton of wasted analysts’ time (and dead dashboards). It was time for an entirely new approach.…
Ben McRedmond | 17 Oct 2023 | 3 min read
Most people will tell you that you need to remove friction in your product's onboarding. They are wrong. Here's why.…
Bobby Pinero | 10 Oct 2023 | 4 min read
Deciding to make Equals free was one of the riskiest decisions I’ve made as CEO of Equals. I went into it with a ton of conviction. And I turned out to be wrong. I broke our business.…
Matt Hodges | 3 Oct 2023 | 6 min read
There's no silver bullet when it comes to pricing. There are just many things you can and should probably test. Be ready to make trade-offs and make peace with the fact that your pricing will never be perfect.…
Matt Hodges | 19 Sep 2023 | 7 min read
Your homepage is your most important digital asset as a SaaS business. And, like most things in marketing, you don't get a second chance to make a first impression.…
Abbey Lauren Minondo | 31 Aug 2023 | 2 min read
“We went from looking at our top of funnel and pipeline health from a weekly cadence to creating a daily feedback loop. That kind of speed is invaluable.” – Jonathan Grant, CFO Discovering the oppo…
Abbey Lauren Minondo | 30 Aug 2023 | 2 min read
Unleashing and optimizing revenue growth requires a deep understanding of your pipeline and funnel performance. Tracking every stage from lead to paying customer provides critical insight and can ensu…
Abbey Lauren Minondo | 23 Aug 2023 | 2 min read
You've taken the first step on your journey to digital success - you have a few Google Ads campaigns live and running. But how do you know if they’re truly making an impact? The key lies in tracki…
Abbey Lauren Minondo | 22 Aug 2023 | 3 min read
“Equals is where I do all of my analysis. It gives me back at least an hour or two every week. You’ll never get my hands off of this product.” – Nic Malianni, Head of Accounting Discovering the oppo…
Abbey Lauren Minondo | 16 Aug 2023 | 2 min read
“From financial projections to sales efficiency models, we run most of our core reporting in Equals. The best part is that I don’t need to hire a Salesforce specialist to build me dashboards or buy a…
