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Equals in 2023

Equals in 2023

Bobby Pinero | | 5 min read

What a year. We embraced AI. We reimagined BI. We waved freemium goodbye. And as the cliché goes, we're only just getting started.…
Because the world needs better dashboards

Because the world needs better dashboards

Bobby Pinero | | 4 min read

The explosion of data tooling over the past decade led to a lot of innovation but also a ton of wasted analysts’ time (and dead dashboards). It was time for an entirely new approach.…
The fallacy of freemium in SaaS

The fallacy of freemium in SaaS

Bobby Pinero | | 4 min read

Deciding to make Equals free was one of the riskiest decisions I’ve made as CEO of Equals. I went into it with a ton of conviction. And I turned out to be wrong. I broke our business.…
Sharing the decks we used to raise a $16M Series A

Sharing the decks we used to raise a $16M Series A

Bobby Pinero | | 4 min read

As a follow up to our last post, today we’re sharing the decks we used to raise our Series A led by Andreessen Horowitz. Our advice: own the narrative. Below, we’ll walk you through what this means to…
A walkthrough of our pitch deck that raised $6.6M

A walkthrough of our pitch deck that raised $6.6M

Bobby Pinero | | 4 min read

I get asked by founders all the time for insight on how we raised our initial round. I get asked to review decks. I get asked to share our deck for inspiration. When your business and product are stil…
9 mistakes we made with our new homepage

9 mistakes we made with our new homepage

Bobby Pinero | | 4 min read

Matt Hodges, a product marketing pro, tears down our new website. Here are the top nine lessons we learned.…
A day in the life of a first finance hire

A day in the life of a first finance hire

Bobby Pinero | | 6 min read

It’s 7:45 a.m. on a Thursday, and you walk into the office with a giant travel mug of coffee in your hand. It’s almost the end of the week, but you still have a million things on your to-do list, and…
Equals raises $16M Series A from A16Z to replace Excel

Equals raises $16M Series A from A16Z to replace Excel

Bobby Pinero | | 3 min read

Today, we’re excited to share that we’ve raised a $16M Series A led by Andreessen Horowitz. As part of a16z’s investment, General Partner Kristina Shen will be joining our Board. We’re also thrilled…
Equals raises $6.6M from David Sacks at Craft Ventures to replace Excel

Equals raises $6.6M from David Sacks at Craft Ventures to replace Excel

Bobby Pinero | | 4 min read

"Regardless of the other tools out there, spreadsheets are the best interface for working with data. We are excited about Equals because they are building a fundamentally better, more connected s…
Perfecting Your Content Strategy

Perfecting Your Content Strategy

Bobby Pinero | | 2 min read

John Collins is a legend in content marketing. He was first to take on the role at Intercom, starting from a team of one to produce 1,200 blog posts, over 200 podcasts, and 12 full-length books, reach…
How to run your SaaS pricing project

How to run your SaaS pricing project

Bobby Pinero | | 3 min read

Today I had the chance to talk with Abde Tambawala, a good friend, former colleague at Intercom, and one of the leading authorities on software pricing. As a partner at Simon-Kucher, he led over twent…
On when to turn on growth

On when to turn on growth

Bobby Pinero | | 3 min read

Today I had a chance to sit down with Alon Wertheimer, a brilliant mind in early-stage growth. Alon was the first marketing hire at two startups: Aaptiv and Truebill. He shared with us many of the les…
The red streaks report

The red streaks report

Bobby Pinero | | 3 min read

Today I sat down with Darius Contractor, one of the best growth folks in technology. His record speaks for itself: he’s led growth for Dropbox, Facebook Messenger, and Airtable. He’s now the Chief Pro…
Intermediary metrics: goaling, not gaming

Intermediary metrics: goaling, not gaming

Bobby Pinero | | 3 min read

Mike Duboe led growth at the early stages of Stitch Fix, a subscription-based, data-driven clothing company, which is now publicly traded. Now a partner at Greylock Ventures, Mike is a master at findi…
The mistake most CFOs make scaling FP&A

The mistake most CFOs make scaling FP&A

Bobby Pinero | | 3 min read

In his eight years as CFO, Bill Losch took Okta to through multi-billion dollar IPO and left it at a valuation of over $30 billion. He’s an expert in building finance teams from the ground up, and tod…
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