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LTV to CAC: Your key to scaling efficiently

LTV to CAC: Your key to scaling efficiently

Abbey Lauren Minondo | | 3 min read

You might have heard the acronyms thrown around, but your LTV:CAC ratio isn’t just some fancy alphabet soup for impressing investors. When tracked closely, it’s a great way to benchmark your company&#…
Reduce churn by tracking failed payments

Reduce churn by tracking failed payments

Abbey Lauren Minondo | | 2 min read

Did you know that failed payments are the #1 cause of involuntary churn? 😱 How closely are you monitoring failed payments? Not sure? Then you’re probably leaving money on the table. But hey, don…
Take control of your ARR

Take control of your ARR

Abbey Lauren Minondo | | 4 min read

Annual Recurring Revenue (ARR) is our north star metric at Equals. Calculating ARR from Stripe using SQL can be quite a journey, but it’s worth it for the reporting flexibility. Here’s how to take con…
Never run out of cash with Equals' Runway Model

Never run out of cash with Equals' Runway Model

Abbey Lauren Minondo | | 3 min read

You’ve heard it before and we’ll say it again: cash is king. 👑 If you don’t have a plan for how you’re spending your money, your company won’t last long. Runway modeling can help not only manage spen…
How Slack's Finance & BizOps Team Earned Their "Seat at the Table"

How Slack's Finance & BizOps Team Earned Their "Seat at the Table"

Chris Burgner | | 7 min read

Operator’s Dilemma Series Every company leverages a shortlist of models and frameworks to run their business but the stories behind their development are often the best kept secrets in the industry.…
Compa grows confidently on Equals

Compa grows confidently on Equals

Abbey Lauren Minondo | | 2 min read

“I hate being blocked from decision-making because of missing data. Moving to Equals has given me peace of mind: now I have all my core metrics always up to date in one place. And everyone familiar wi…
Sharing the decks we used to raise a $16M Series A

Sharing the decks we used to raise a $16M Series A

Bobby Pinero | | 4 min read

As a follow up to our last post, today we’re sharing the decks we used to raise our Series A led by Andreessen Horowitz. Our advice: own the narrative. Below, we’ll walk you through what this means to…
Sales Efficiency Modeling at Intercom

Sales Efficiency Modeling at Intercom

Chris Burgner | | 8 min read

Operator’s Dilemma Series Every company leverages a shortlist of models and frameworks to run their business but the stories behind their development are often the best kept secrets in the industry.…
A walkthrough of our pitch deck that raised $6.6M

A walkthrough of our pitch deck that raised $6.6M

Bobby Pinero | | 4 min read

I get asked by founders all the time for insight on how we raised our initial round. I get asked to review decks. I get asked to share our deck for inspiration. When your business and product are stil…
Building a High Performance Spreadsheet in the Browser

Building a High Performance Spreadsheet in the Browser

Mike Stewart | | 9 min read

Building a production-quality spreadsheet that runs in the browser and is designed to operate on database-scale data volumes is a complex problem. Read how our engineering team recently improved performance.…
Berry Street becomes a data-driven org on Equals

Berry Street becomes a data-driven org on Equals

Abbey Lauren Minondo | | 3 min read

“Our team doesn’t come from Wall Street, but on Equals we can all be analysts. The value we received from the product was massive and immediate: in minutes, we were able to view and manipulate data pr…
How we improved charting

How we improved charting

Abbey Lauren Minondo | | 3 min read

We recently redesigned charting in Equals. Today, we’re sharing the process behind this build. Here’s how we discovered an opportunity and the decisions we made along the way. At the beginning of the…
Mayple boosts efficiency on Equals

Mayple boosts efficiency on Equals

Abbey Lauren Minondo | | 3 min read

“We burned a lot of time trying to work with other data BI platforms and we've abandoned all of them. Equals helps us move the business forward faster, in a familiar way. It definitely increased t…
Snowflake’s Forecast Transformation with Brad Floering

Snowflake’s Forecast Transformation with Brad Floering

Chris Burgner | | 12 min read

Operator’s Dilemma Series Every company leverages a shortlist of models and workflows to run their business but the stories behind their development are often the best kept secrets in the industry.…
9 mistakes we made with our new homepage

9 mistakes we made with our new homepage

Bobby Pinero | | 4 min read

Matt Hodges, a product marketing pro, tears down our new website. Here are the top nine lessons we learned.…
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